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Copperas Cove is dropping $95,000 on a city-wide rebrand to roll out a new logo. While it’s just a fresh look, it’s a significant chunk of change that’s worth watching as the city finalizes its budget.
At a glance
Declining — being discussed less frequently. 0 mentions in the last 30 days.
Costs will be absorbed through existing budgets as items are replaced over time.
The city government through updated branding and potential trademarking.
Residents who feel the expenditure is unnecessary.
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A resident expressed frustration over the city's decision to spend money on a new logo, arguing it is a poor use of funds and that the community prefers the old branding.
$70 spent thus far on new Copperas Cove city logo, all-in phased changeover estimated at $95,000 Copperas Cove Leader Press
The city is adopting a new logo. Some residents are concerned about the cost of replacing existing signage and materials, though the city plans to phase this in over time.